Branded Residences take over...
- Secret CDS
- 5 days ago
- 5 min read
Updated: 3 hours ago
The Costa del Sol has become one of Europe’s most ambitious branded-residence destinations. From designer villas to fully serviced resorts, these projects blend Mediterranean living with global standards of luxury, design, and service.
Below is a guide to the key developments — both launched and upcoming — from Marbella to Sotogrande.
Four Seasons Resort & Branded Residences, Marbella East
Location: Near Torre Real, east Marbella
Status: Planned – Completion 2031
Overview: A €740 million masterplan set across one of Marbella’s last major beachfront plots. It will feature a 120-key hotel, around 136 private hotel residences, and 170 branded homes. Residents will have access to dual beach clubs, restaurants, and Four Seasons’ signature concierge and butler services.
Four Seasons - Marbella East - Completion 2021
Design Hills by Dolce & Gabbana, Golden Mile Marbella
Location: Golden Mile
Status: Under development - Mid / Late 2028
Overview: This collaboration brings Italian glamour to Marbella. The project includes 92 apartments and villas styled with bespoke Dolce & Gabbana interiors, alongside a private club, wellness areas, and restaurants. Each residence blends fashion aesthetics with Mediterranean architecture. The residences will feature its own commercial boulevard that will bring together international luxury brands, as well as multiple restaurants, cafés and other gastronomic establishments which will feature as a village style enclave of prestige.
Buyer Profile: Lifestyle-driven buyers who want the “fashion/design icon” tie-in — a residence that expresses brand-affinity, artistic identity, and icon status. Typically younger (30s-50s) affluent individuals with interest in design, art, and social prestige rather than purely investment vehicles. Likely to value customization, bespoke interiors, statement architecture, visible “brand story” in the home. Possibly second-home or seasonal-home buyers (rather than full-time), and could consider leasing/rental but the focus is lifestyle.
D&G Design Hills - Golden Mile - Completion 2028
St. Regis Residences, Finca Cortesín, Casares
Location: Casares
Developer: Finca Cortesín & Marriott International
Status: Announced - phase 1 end of 2027, phase 2 2029
Overview: Extending the Finca Cortesín experience, this collection of branded villas and apartments will feature St. Regis’ legendary service, butler program, and access to the golf club and beach club. It positions Casares as the new frontier for discreet luxury on the Costa del Sol.
Buyer Profile:
International ultra-luxury buyers seeking “hotel-service at home” lifestyle (but living permanently or long-stay) — owners that value branded hotel amenities such as Butler Service. Likely older or mid-career high net-worth individuals (e.g., businesspeople, serial buyers) who already know the brand, expect high service levels and are less focussed purely on speculative flip. They prioritise privacy + premium finishes + long-term value over short-term rental yield.
St Regis Residences - Casares - Completion 2027 & 2029
Epic Marbella by Fendi Casa, Golden Mile
Location: Golden Mile, Marbella
Status: Completed Phase I
Overview: Among Spain’s first fashion-branded projects, EPIC Marbella combines Fendi Casa interiors with spacious apartments and sea-view penthouses. Amenities include spa, gym, co-working areas, and a curated art collection throughout.
Marea by Missoni, Finca Cortesin, Casares
Location: Near Finca Cortésin Resort, Casares, Costa del Sol
Status: Under development, expected completion Q2 2027.
Overview: Marea is a branded community of 2-, 3- and 4-bedroom residences defined by Missoni’s signature textile-inspired interiors and clean Mediterranean architecture. The site offers sweeping 270° views from Marbella to Gibraltar and the Moroccan mountains. Amenities include a gated entrance, 24/7 premium security, an infinity pool, tennis courts, gym, children’s splash pool and concierge service.
Buyer Profile: Design-savvy individuals who appreciate brand-linked interiors more than hotel-style services, often already owning a holiday home and seeking a “signature brand” property with strong design credentials. This segment may include younger professionals or design-oriented expatriates seeking a high-end second home.
Marea by Missoni - Casares - Completion Q2 2027
Tierra Viva by Automobili Lamborghini, Benahavís
Location: Benahavís hills
Status: Under construction, December 2027
Overview: A bold collaboration with Lamborghini, this development features 53 villas inspired by the brand’s angular supercar designs. Each home integrates smart-home systems, infinity pools, and mountain-to-sea views.
Buyer Profile: Buyers of Tierra Viva are typically affluent individuals with a passion for automotive excellence and cutting-edge design. They are often entrepreneurs, executives, or investors from Europe, the Middle East, and Asia, seeking a residence that reflects their success and lifestyle. The integration of Lamborghini's design ethos appeals to those who appreciate innovation and luxury in both form and function.
Tierra Viva - Benhavis - Completion 2027
Elie Saab Villas, Golden Mile
Location: Sierra Blanca, Golden Mile, Marbella
Status: Off-plan; completion expected 2026.
Overview: A statement in ultra-exclusive luxury, the Elie Saab Villas collection offers just five grand villas perched on Marbella’s prestigious Sierra Blanca. Each home spans around 1,000 m² of built space on ~2,200 m² plots, marrying Mediterranean architecture with the couture elegance of Elie Saab interiors. Infinity pools, smart-home systems, private lifts, and meticulously curated high-end finishes ensure these villas are as much a lifestyle statement as a residence. Prices start at approximately €8.3 million, reflecting the combination of location, design, and rarity.
Buyer Profile: The typical buyer for Elie Saab Villas is an ultra-high-net-worth individual seeking a blend of fashion, design, and luxury living. These buyers are often from the Middle East, Russia, and Europe, with a strong appreciation for haute couture and bespoke interiors. They value privacy, exclusivity, and the prestige associated with owning a property designed by a world-renowned designer.
Elie Saab - Marbella - Completion 2026
Ocho de Oro — Versace Villas, Nueva Andalucía (Marbella)
Location: Nueva Andalucía, Marbella
Status: Announced / launched (plots released mid-2025) — off-plan; deliveries per developer schedule.
Overview: Marketed as Ocho de Oro, this is an exclusive collection of eight bespoke Versace Home villas that bring Versace’s signature materials (Italian marble, mosaics, Versace Home furnishings) to every interior and detail. The villas are positioned as one-off, museum-quality homes in one of Marbella’s most sought-after villa neighbourhoods, with private pools, landscaped gardens and full access to local high-end services.
Buyer Profile: Ultra-high-net-worth collectors and brand-conscious buyers who want a statement home that reads like a piece of couture — typically trophy buyers from Europe, the Middle East and Russia who prize uniqueness, opulence and a fully branded interior.
Karl Lagerfeld Villas, Golden Mile (Marbella)
Location: Golden Mile / Sierra Blanca area, Marbella
Status: Announced / off-plan (small exclusive collection)
Overview: A very limited release of luxury villas carrying the Karl Lagerfeld name and design influence, this project frames minimalist, modern architecture with high-end finishes and sustainable design touches. It targets buyers after a couture-informed but contemporary aesthetic, sited for privacy and sea views close to Marbella’s core luxuries.
Buyer Profile: Design-oriented ultra-luxury buyers who appreciate fashion-house credentials but prefer a pared-back, modernist aesthetic — typically private buyers seeking privacy, bespoke finishes and a villa that signals curated taste more than ostentation.
Fairmont La Hacienda Residences (San Roque / Sotogrande area — wider Costa del Sol region)
Location: San Roque / La Hacienda resort (linked to the Sotogrande / eastern Costa del Sol resort belt)
Status: Operational hotel with branded residences; ownership change / investment transactions in 2025.
Overview: Fairmont La Hacienda is a resort complex that includes a number of branded residences alongside a large hotel and two championship golf courses. The resort is often referenced when covering branded-residence supply on the Costa del Sol corridor because it combines full resort infrastructure with branded residential product.
Buyer Profile: Resort-buyers and golf-oriented international families seeking an integrated resort lifestyle with golf, spa and long-stay amenities; appeal is strong for northern European and international buyers who prioritise leisure amenities and managed ownership.
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